There's no denying that it's a mouthful of a title (says the man who's previously persuaded Europe's Best Website to publish two separate articles called Terracottadammerung). But it's explained in the first paragraph of this week's Mostly Film piece, and it was the ideal phrase to tie together two film reviews, one writeup of a panel discussion and some thoughts on recent events in the world of film distribution. So, as of yesterday, you can read an article by me called #KeepAsianCinemaInUKCinemas at Mostly Film.
Having said that, at one point it was looking like I'd have to rename it Untitled Asian Cinema Rant. Last Friday lunchtime, literally as I was preparing the final draft for editing, Terracotta Distribution turned up on Twitter announcing a competition to find a shorter, more punchy version of their hashtag. At the time of writing, the competition is still open: searching through their public tweets, I'm amused to discover that two-thirds of the entries so far have come from Mostly Film contributors. (Hi, Clare.) They haven't officially announced a replacement hashtag, so for now let's stick with the current one.
For today's Red Button backup material, here's a question for you: how many Asian films have actually made it into UK cinemas so far in 2012? And how many of them have you seen? I'll give you a few seconds to think about that.