Somewhere in the backlog of site content that's been building up since the start of 2020 is a pair of posts relating to what happened during January. Specifically, The Belated Birthday Girl's decision to go both dry and vegan for the first month of the year, and my decision to tag along in order to see what it was like. (That decision was also influenced by my desire to avoid awkward social situations where she's forced to sip on glasses of water while I'm chugging egg nog by the bucketful.)
One of those posts is going to focus on the vegan side of things, and will note how targeted a demographic I felt in early January, as everyone from McDonald's on up suddenly announced new vegan lines on sale. The other one - this one, in fact - is just looking at how we managed to avoid booze for a month. And once again, there was a big push in various quarters to provide new products for the newly alcohol free. You've probably guessed one of them by now.